Brands to Support the Miss Alabama Organization on Day One
I have cultivated a strategic network within key spheres of influence across Alabama and the national stage. My approach to service is rooted in building high-impact, long-term partnerships that extend beyond my year of service, ensuring my brand collaborators see a lasting return on their investment well into the future.
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Alabama League of Municipalities 67-County Tour: Partner with the Alabama League of Municipalities “Live Local” campaign to create a statewide visibility and civic pride initiative, ensuring every county is reached. Coordinate appearances with local organizations and governments, then mini-interview the county leadership. Highlight every county’s impact on the state.
KPIs: By visiting all 67 counties, it will increase local awareness by 25% measured by social engagement and municipal partnerships. Secure 40 local media placements and generate 1m+ statewide earned impressions from county tour coverage. Covergirl Ambassador Partnership: Miss America state titleholders become official Covergirl Ambassadors and create branded digital content centered around confidence. KPIs: Contribute to 12M+ estimated national impressions and increase Gen Z engagement by 20% on social media Hyundai Motor America: Secure flagship corporate partner that invests in thousands of dollars in scholarships while using Miss Alabama as a state speaker at the Alabama plant. KPIs: $25,000 in scholarships provided. Deliver 3 corporate speaking engagements. Reach 2,500 Hyundai employees through corporate events. Higher Education Partnership of Alabama Official Ambassador: Visit all 15 in-state colleges with the Higher Ed Partnership to meet with campus leadership and speak to students about the Miss Alabama program. KPIs: Increase scholarships from the in-state institutions, reach 200,000+ students, represent Higher Education at the State Capitol, and increase local competition recruitment by 30%. Buc-ee's: Secure Buc-ee’s as a statewide travel partner by providing gas for my sponsored vehicle and align Miss Alabama with one of the South’s most beloved brands. It would provide an estimated fuel savings value of $3,500 to Miss Alabama titleholder annually. KPIs: Reduce travel experiences, integrate sponsor branding into 67-county tour, and feature Buc-ee’s in travel related-content. |