Media Growth Strategy

​ I bring a clear plan grounded in strategy, service, and storytelling. Leveraging my background in marketing, I know how to effectively reach and grow new audiences through innovative content strategies and digital platforms. I will not only boost engagement on Miss Alabama’s social media accounts through consistent posting, video series, relatable content, and national media interviews, but also create monetized content where every dollar goes directly back into scholarships for young women across our state.

Utilize my background in strategic communications, marketing, and national brand ambassadorships to modernize and expand the Miss Alabama brand.
KPIs: Deliver a year-end brand growth report for the organization to use as a template for future titleholders. Increase overall Miss Alabama brand visibility by 1.5M–3M impressions.

Grow Miss Alabama’s social platforms through: consistent daily posting, behind the scenes moments, short-form video content, interactive stories and audience engagement, behind-the-scenes content, and mission-driven storytelling.
KPIs: Increase total annual reach and impressions by 50%. Highlight local titleholders, scholarship recipients, and community partners.

Increase daily interaction with followers to build stronger community, accessibility, and brand loyalty.
KPIs: Host one live video session each month. Respond to 100% of social media comments and messages within 48 hours.

Continue releasing weekly episodes of the Heart of Hope Podcast, highlighting: Miss America Opportunity titleholders, community service initiatives, scholarship impact stories, and recaps of my weeks as Miss Alabama.
KPIs: Publish 35 episodes during the year of service. Reach 10,000 total annual downloads.

Secure statewide and national media interviews through existing relationships with: The Wall Street Journal, FOX News, The Huffington Post, AL.com, and additional Alabama-based television, radio, and print outlets. Utilize my developed digital press kit to pitch to news outlets. 
KPIs: Secure 20–30 Alabama-based media placements. Secure 3–5 national media features/interviews. Interact with local affiliates while on 67-county tour. Build a press contact database for future titleholders.

Develop mission-aligned monetized content campaigns, with all proceeds directly supporting Miss Alabama scholarships such as: Podcast sponsorships where ad revenue or sponsor fees fund scholarships and a campaign challenge weeks (67 counties = 67 donors). 
KPIs: ​Raise $10,000 for the Miss Alabama program. Generate 100 new donor touch points through digital campaigns