HANNAH ACROSS ALABAMA
A Marketing Plan Ready for Impact on Day One as Miss Alabama 2026

I'm Hannah Adams, a sixteen-year pediatric cancer survivor, proud Alabamian, lifelong learner, and woman dedicated to civic engagement. My journey with the Miss America Opportunity began eight years ago. Since then, I have served as a two-year state teen titleholder and this will be my fifth year competing on the Miss Alabama stage. From the heart of rural Phenix City to the energy of metro Birmingham, it is a true joy to call this state my sweet home Alabama.

I have spent years refining my vision for the job of Miss Alabama. I truly believe I was given a second chance at life to share the message of resilience, hope, and providing others light on their darkest days. Every corner of Alabama should be impacted by the Miss Alabama Organization. Below is a blueprint of the work I have done as well as the goals I hope to achieve and partnerships I will onboard, if I have the honor of serving as Miss Alabama 2026 and representing my home state at Miss America.

THE MISS ALABAMA ROADMAP

Brand Partnerships

I have cultivated a strategic network within key spheres of influence across Alabama and the national stage. My approach to service rooted in building high-impact, long-term partnerships that extend beyond my year of service, ensuring my brand collaborators see a lasting return on their investment well into the future.

Media Growth Strategy

Leveraging my background in marketing, I know how to effectively reach and grow new audiences through content strategies . I will not only boost engagement on Miss Alabama’s social media accounts through consistent posting, video series, relatable content, and national media interviews, but also create monetized content with every dollar going back into our scholarships.

Service Relationships

The heart of the Miss Alabama Organization is rooted in service. From working with state and federal elected officials to building partnerships with organizations like the American Cancer Society, and the Alabama Department of Public Health, I have cultivated relationships that are eager and ready to support our organization during my year of service to amplify our impact across the state.

Community Outreach

I view the role of Miss Alabama as a catalyst for connection and simply listening to the stories of others. My community outreach is designed to mobilize our network of local titleholders and recruit new young women, while simultaneously driving community awareness of our organization. I will ensure every pillar of the organization reaches all areas of our state and beyond.

Demonstrated Impact

I have reached over 3.5 million people through media campaigns, raised millions of dollars for pediatric cancer, and traveled tens of thousands of miles to connect with Alabamians in every corner of our state. I have spent the last five years preparing to fulfill every requirement of this job with excellence, but in truth, I believe my entire life has prepared me. From fighting for my life during my cancer journey to now giving back to other families, I will continue this work for the rest of my life.

My Legacy as Miss Alabama

As Miss Alabama 2026, my legacy will be proof that when strategy meets service, the impact is limitless. I am prepared to leverage every lesson from my MBA, every mile traveled across our state, and every moment shared with another individual, to elevate this organization to new heights. When my year of service concludes, the Miss Alabama brand will be more recognizable, our scholarship fund will be more robust, and every person who has faced a tribulation will be gifted hope. I will honor the women who have come before me as we pave the path for future Miss Alabamas.

​A GLIMPSE INTO MY FIRST 60 DAYS AS MISS ALABAMA 2026

June 2026
  • Collaborate with the Miss Alabama Board of Directors to continue the organization’s long-term goals and vision.
  • Serve as a brand ambassador through media interviews, articulating the mission of the Miss Alabama Opportunity to a statewide audience
  • Attend and emcee local competitions for Miss Alabama 2027
  • Prepare for Miss America 2027 ten weeks from Miss Alabama crowning, under the Miss Alabama Board's guidance
  • Strengthen existing sponsor relationships while actively on-boarding new partners to expand the organization's footprint
  • Maintain daily presence on all social media platforms
  • Schedule visits with state government offices to engage Miss Alabama as an official state ambassador, which was implemented into law as of June 1, 2026

July 2026
  • Represent the state of Alabama at the Show Me Your Shoes Parade in Philadelphia (July 1–4)
  • Lobby in Washington, D.C. for pediatric cancer legislation, leveraging established relationships with the Alabama Congressional Delegation
  • Finalize details for Miss America 2027 
  • ​Meet with Governor Kay Ivey to discuss the Miss Alabama program, pediatric cancer, and the official duties as a State Ambassador
  • Partner with Alabama school superintendents to finalize the itinerary for my comprehensive statewide school tour
  • At the end of the month, begin packing for Miss America 

While these are only the first 60 days of the year as Miss Alabama 2026, they set the pace for the 365-day commitment to elevating this organization and serving the state of Alabama. 
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